AI - Artificial intelligence comes in the areas and in products you thought you knew!
Do you have an overview? - have you taken advantage of the opportunities?
Working with AI-Shop.no, I have once again made the rounds out into the world to look at What happens within #AI.
How we know today's communications, websites, social media, and marketing opportunities is changing powerfully. It's not about today's existing solutions being redundant, but more about optimizing today's products and their capabilities.
Your website:
Today, you might be looking at your website, as needed, to show who you are and what you can do for your customers. You consider that you should be searchable and visible. Do you have a sales page - you might be working on thoughts on how to attract your customers and convert them on the site. You are happy to simplify processes to make purchases easier for your customers.
Most of us are aware that a website needs time to get good. Not only do we want to be among the 8% that are visible, but we also want the website to work for us, without an employee sitting behind and doing analysis on almost full-time. Then comes the time it takes until the improvements are in place. We have often learned that intelligent Smart Bots exist and see it as beneficial, although it is often about keeping the customer on the site and creating more focus. Or simply take care of support.
What is happening today with artificial intelligence,
is that we put AI in terms of machine learning behind the website. All channels connected to the website are included in the analysis and learning process. It also picks up the experiences of thousands of other web pages, search engines and channels that are appropriate. I'm not going to reveal all parameters, but there are very many just behind web sites. It is not completely unknown phenomenon "spider" where suddenly products appear that you have searched for previously online. This pops up when you're on social media. When you're on unknown channels.
Social channels.
Most people have seen that this is one of the most important things in marketing when it comes to reaching your customers. Did you know that most of us do not have control or overview of opportunities that underlie this? Some of us use this instead of web page as it works accordingly. We can clearly see these channels as one of the most important things next to our own channels. Many seem to pay quite a bit in ads for visibility.
Facts about Facebook:
Facebook is brilliant media when you see that there are 2.6 billion people, and over 60 million companies.
Therefore, Facebook also has algorithms that limit the posts that are displayed to everyone. Just a few years ago, over 60% could see your posts - now it's reduced to 3% of your friends who see your posts.
NO booster?
Today there are 7 million advertisers.
Imagine that you also have AI here that makes sure to provide a sharp increase in visibility without paying for ads. The result will be something you only dream of.
Let's say you also have AI that makes sure to dramatically increase visibility without paying for ads. The result will be something you only dream of.
We come here gradually more info about a product I have not seen before. During the test, we see that one reaches far beyond the circle of friends.
Conclusion:
Are you going to invest?
• In a website.
• Use multiple borrowed channels and get expected results or better.
• Connect, coordinate, and create interaction in your channels.
Now no longer applies first and best and the most affordable option. The so-called most affordable solution often becomes the most expensive.
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Author Trond Paulsen